Pure pigments. Unlimited creativity.

Megix PureShades is a professional direct colour system designed to create vibrant colour reflections, fashion colour effects and exceptional shine without altering the natural structure of the hair. Enriched with Keraveg-18, PureShades deposits colour pigments directly onto the hair while helping to maintain softness, hydration and cosmetic condition. With 22 shades plus Clear, PureShades offers stylists the freedom to create customised colour services ranging from subtle tonal enhancement to bold creative colour work.

What makes it different?

PureShades is an oxidation-free colour system, meaning it works without developer and deposits colour directly onto the hair. This allows stylists to refresh colour, personalise tonal direction and create fashion colour results while maintaining excellent cosmetic condition.

Key Benefits:

• Direct colour technology
• No developer required
• Vibrant colour reflections
• Exceptional shine
• Colour without altering the hair structure
• 22 shades plus Clear for endless colour possibilities
• Suitable for colour refresh services
• Can be used for fashion colours, tonal enhancement and pastel effects
• Leaves the hair feeling soft and conditioned
• Free from Ammonia, PPD, Resorcinol, SLS/SLES and Parabens

Keraveg-18

Keraveg-18 is a complex of vegetable-derived amino acids that helps support the cosmetic condition of the hair. Benefits include:

• Hydration
• Softness
• Shine
• Improved manageability
• Conditioning benefits

Creative possibilities:

Megix PureShades can be used in a wide variety of salon colour services:

• Refresh Existing Colour: Restore vibrancy and revive faded colour between colour appointments.
• Enhance Tonal Direction: Add depth, intensity or fashion reflects to existing colour services.
• Fashion Colour Services: Create expressive colour results with strong visual impact.
• Personalised Colour: Customise and refine colour results according to the client’s needs.
• Pastel Effects: Use Clear to soften colour intensity and create delicate pastel results.

Understanding Clear:

Clear is one of the most versatile tools within the PureShades system. Clear contains no colour pigment and can be mixed with PureShades shades to reduce colour intensity and create softer, more customised results. Benefits of Clear:

• Creates pastel effects
• Softens colour intensity
• Allows greater colour customisation
• Expands creative possibilities

When used on its own, Clear helps enhance shine and improve the cosmetic appearance of the hair without depositing colour.

How to use PureShades:

Preparation: Apply Pure.Shades to clean, towel-dried hair.

Application: Apply evenly to the desired area, ensuring complete saturation for optimal colour deposit.

Processing times:

• 5 Minutes: Subtle tonal enhancement.
• 15 Minutes: Colour refresh and revitalisation.
• Up to 30 Minutes: Maximum colour intensity and expression.

Rinsing: Rinse thoroughly until the water runs clear

Enhance your PureShades service:

For stylists looking to combine colour refreshment with cosmetic care, PureShades can be used together with a Hydrating Mousse treatment. This optional technique helps improve colour distribution while adding additional conditioning benefits to the service, making it an excellent choice for clients looking to refresh both their colour and the feel of their hair.