Common Curly girl problems resolved

You think your hair looks like a mess, but everyone else loves it.  Straight-haired girls will resort to chemical processes to have it.  We looked at common curly hair problems and formulated a product range to make life a bit easier for you.

Breakage

Everyday wear and tear – brushing, blow-drying, and styling – will damage your hair.  Yet you have to resort to a curling wand more often than not, to maintain some sense of control.  And blow-drying can take up to an hour of your day.  Therefore it is imperative that you protect your hair during styling with a high quality heat protector that also hydrates and nourishes the hair.

Split ends

Damage is first evident in the ends as it has been more exposed to wear and tear and receives less nourishment from the scalp than the roots.  Use a leave-in conditioner or styling aid specifically formulated to seal the cuticle to prevent damage and split ends.

Humidity

Hair expands when exposed to dampness.  So now you’ve spend an hour styling, but when you stick your head out the door you are double in volume.  You need a product that will create that creates an invisible barrier to protect the hair against environmental aggressions.

Frizz

Curly hair tends to have more frizz than straight hair because of dehydration in the strands, which leaves it more vulnerable.  Use a good quality mask, paired with a leave-in conditioner, that effectively smoothes the hair leaving it soft and hydrated, combating frizz without weighing the hair down.

Dryness

That feeling when you touch you hair and all you hear is “crunch”.  Soft curls are difficult to achieve without using excessive amounts of conditioning products.  That is why it is important the nourish the hair from the inside, effectively hydrating and nourishing the hair in depth to leave hair soft to the touch, without weighing it down for soft, defined, separate curls.

Shampoo and conditioner ratio

Due to the need for hydration, you go through conditioners and masks at a rate double to your shampoo.  Get your mask in upsize!

Cost

You tend to use so many products to maintain your hydration and style so you end up spending a fortune every month for good quality products.  Make sure that you use a good quality range, with multi-functional products, the limit the use of too many over-the-counter products that do not work in unison, or that even contradicts each other.

Dullness

It is so difficult to obtain shine in curly hair forcing you to turn to glossing sprays and silicone products to get extra shine.  Use products that will smooth out the cuticles for better light reflection to obtain instant shine, and will revitalize your natural or cosmetic color.

Tangles

The follicle structure of curls is more prone to tangles and it is impossible to brush curly hair – so knots are a constant problem.  Use a high-moisture mask that detangles and nourishes the hair, strengthens curls leaving them defined and elastic.

The Up-to-You Curl boost range is the ideal range for obtaining perfect curls and a soft, natural yet defined look. It is suitable for curly, wavy or permed hair, guaranteeing hydrated, supple shiny curls. Curl boost has now made it a bit easier for you to enjoy your curls and love it for what it is.