A new color world where hair health meets hair beauty

Inebrya DEMI is a new colour world where hair health meets beauty with rich and bright nuances, to obtain full-bodied, shiny and colourful hair.

Inebrya Demi is an alkaline, ammonia-free colour with a pH of 7.2 that gradually fades out after about 18 to 24 shampoos. Inebrya Demi can give grey coverage up to 70%.

Why use Inebrya Demi-permanent colour

• Additional colour service suitable for each customer, whether they have natural or cosmetic colour.
• Looking for a colour that maintains brightness and beauty between one colour service and the next.
• Searching for a softer transition between the current hair colour and the new hair growth.
• Offering a colour range that maintains brightness and beauty between one colour service and the next.
• Colour alternative for people who:
  • have damaged hair
  • want to avoid damaging their hair as much as possible

Characteristics:

• Ammonia & Resorcinol free
• Lin seed – Aloe Vera
• Ppd free
• Vegan
• Recycled tube and FSC box

Levels of lift:

From 0 to 0,5 levels of lift depending on hair structure and porosity.

How to use:

• Mixing ratio: 1:2
• Oxy: 3,5/7/10 vol
• Processing Time: 15-30 minutes depending on the desired intensity

Inebrya Demi Services explained:

• Gray Blending – Demi colour provides moderate coverage, so it’s great for blending.
• Refreshing Permanent Colour – Demi colour is the perfect solution to help refresh it and give it that fresh from the salon look again.
• All-Over Colour – Demi colour is great for all-over colour.
• Enhancing Natural Colour – Demi colour will shine up any natural colour that needs a quick update in shine.
• Deeper toning on highlights – Demi colour will allow a deeper toning on highlighted hair when a darker shade is desired.
• Equalizing Colour – Demi colour is the best choice when it’s necessary to equalize the regrowth touch up service and the colour on the lengths and ends.
• Root Touch-Ups – Demi colour is perfect for root touch-ups when the client is growing out permanent hair colour.

Who should use demi-permanent hair color?

• Client is thinking about a new hair colour but is torn between options: using a demi-permanent will give the freedom to try more than one hair colour — after 18 to 24 shampoos.
• Since demi-permanent hair colour doesn’t contain ammonia, it won’t cause damage like other hair colour options might.
• If client hair is lacking luster, a demi permanent colour is an easy way to give her locks a refresh.
• Client wants to go darker. Demi colour won’t lighten her hair, as it doesn’t contain hydrogen peroxide or bleach in its formula.

How to take care of Demi-permanent hair colour:

• ADOPT A COLOR-TREATED HAIR CARE SYSTEM Use the specifically formulated line INEBRYA COLOUR to care for colour treated hair.
• WASH WITH WARM WATER Super-hot water strips hair and scalp of its natural oils. Lukewarm water will keep your hair colour in perfect conditions.
• SKIP AWAY FROM HEAT Instead of reaching for hottest blow-dryer or flat iron, put them on medium temperature and use a heat protector: both your hair and colour will benefit!

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