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What you can do to prevent your cosmetic colour from fading

What causes colour loss and what can I do to prevent it?

Before going into the reasons behind colour fading, and the solutions, let’s look at the hair strand. Think of the hair as a tube. Now take hair colour and think of each colour molecule as a marble.  When you chemically alter your hair colour, you are filling that tube with marbles.  Over time, as you wash, style and wear, the marbles are constantly being shed.

But what causes these marbles to shed?  Well, here are the biggest culprits:

 Bad Shampoo

The absolute, number one reason for colour fading, is bad shampoo.  They contain sulfates that are added to the shampoo to obtain proper cleaning, but it would be like washing your hair with Sunlight Liquid.  Research has shown that sulfates are not necessary to get clean, oil-free hair.  Rather opt for a sulfate free shampoo or a shampoo without the harshest two types of sulfates, namely Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES).  We recommend the Karyn Deep Shine Shampoo which is Sulphate free or the Pro Colour Shampoo which is SLS/SLES free.


It is recommended to use a shampoo specifically designed to preserve or enhance the cosmetic colour.  Colour-safe products don’t contain alcohol, have low sulfate levels and often contain extra moisturizing elements, emollients and proteins to smooth the cuticle, giving hair lustre and shine. 

Read more about bad ingredients: https://nebeau.co.za/shampoo-bomb-in-a-bottle/

Over-shampooing

Over shampooing is another common reason for colour fading. Not only will it fade your colour but it is extremely bad for the health of the hair. Unless you have extremely oily scalp or use products that leave a heavy residue on the hair, you do not have to shampoo every day.  Every 2-3 days is quite sufficient.  If you can stretch it any more, even better.  To help you with the stretch, we recommend the Keratin Instant Dry Shampoo that you could use in-between washes to keep the dirt at bay.

Could co-washing be the answer? Read more here: https://nebeau.co.za/is-co-washing-the-next-best-thing-for-your-hair/

Thermal styling tools

Styling with heat is another colour fading culprit. Those flat irons we all love so much are doing a number not only on the health of your hair but even more on the cosmetic colour.  Heat damages the cuticle and exposes the cortex, allowing pigments to slip out.  Use a heat protectant spray like the Style-in Thermal spray or a leave-in treatment like the Inebrya Black Pepper range. Not only is the Black Pepper a thermal protection system but the breakthrough technology will reconstruct and regenerate you hair while keeping it straight until your next wash, thus no need for the flat iron to tame the frizz.

The Sun

We all know the damage that the harmful UV rays in sunlight can do to our skin.  Our hair is even more exposed as it faces the harmful rays “head-on”. Cover up with a hat or scarf or if you do not want your beautiful mane to be hidden away, at least use a product with a good UV filter.   Studies show that having a UV filter in a hair care product can reduce colour fading by up to 40%.  Look for products containing ingredients like Benzyl Salicylate or Panthenol.  Most leave-in conditioners and serums contain a UV filter.  We recommend the Pro Color Serum or the Argan Bi-phase conditioner (for finer hair).

Fluorescent lighting

Yes, those lights you sit under all day at work will fade your hair colour as it also contains harmful UV rays.  Using a product with UV protection will combat the colour loss.

Chlorine

Chemicals in your water, such as chlorine, will also fade your hair colour.  Chlorine is highly alkaline and will open the hair cuticle, exposing the cortex and allowing cosmetic colour to seep out.  In such a case it is necessary to use a conditioner with a very low pH to properly seal the cuticle.  We recommend the Pro Colour Cream – with its pH of 3.5 it will closely seal the cuticle, keeping all pigments nicely inside the shaft.

Wind

Everyone enjoys a crisp, fall breeze, but are we prepared for the colour fading that comes with it? Much like washing your hair, high winds and drier temperatures can be especially damaging if your hair isn’t properly prepped for the day.  Before heading out, lightly mist your hair down and apply a moisturizing serum to your lengths and ends. 


We recommend the Pro Color serum – It will create a barrier between your hair and the wind, preventing moisture and colour loss.  And it will add extra shine and brilliance to dull dried-out hair.

Poor colour service

If you colour your hair at home with box colour or if an un-qualified person performs the colour service for you, you could be faced with major problems:

  • Improper consideration of hair porosity: Prior to colouring, it’s important to determine the health of the hair.  Damaged hair is very porous which means that it will grab the colour quickly and as a result would come out darker than you anticipated.  Also, porous hair will lose the cosmetic pigments quicker, thus faster colour fading.  For optimum colour results hair needs to be in a healthy condition.  So if you want your colour to last a protein or moisturizing treatment may be needed before you colour.  This will help “fill in” empty spaces in the hair and give the colour molecules a better anchor point, resulting in longer colour results.
  • Poor quality pigments: In order or save cost and make products financially viable, manufacturers sometimes need to compensate on the quality of the ingredients.  So they substitute pure pigments with colour laden with metals and/or pPD.  But if you use poor quality pigments you cannot expect high quality cosmetic colour.  And if your cosmetic colour is poor to begin with, you cannot really expect it to last.
  • Insufficient processing time: A common reason behind fast-fading hair colour is insufficient processing time, meaning the hair colour did not stay on long enough.  This especially holds true if you or your client have grey hair.  Grey hair cuticles are tightly packed down, and take longer to open and absorb artificial hair colour molecules.  The box does not clearly specify what to do in cases like these and you might not get the result that you were looking for.

Moral of the story:  Get a professional to perform the colour service.  That is what they are trained to do.

Shampooing too soon after a colour service

Remember to wait at least 24 hours after a colour service before washing your hair.  Shampoo has an alkaline pH which will open the cuticle, and you want to keep it closed for as long as possible. 

So the gist of it all is: Healthy hair will maintain colour longer than damaged, dry hair. But keep in mind that all hair colour will fade to some degree.  How you treat your hair will determine the extent of hair colour fading. 

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Still searching for the One?

Still searching for the One?
Still searching for the One?

With the vast number of hair products available on the market, it becomes very difficult to choose one product that is best for your hair.  There are various factors that you should consider, like:

  • Will the product suit your hair type?
  • Will the product be best for your hair texture?
  • Will the product address your specific hair problem?
  • Will the product fit your budget?

Inebrya Ice Cream has made it easy to find that ONE product that is right for your hair.  These 15-in-1 multi-action leave-in products will each address 15 common hair issues in 1 single bottle. Continue reading Still searching for the One?

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Use Ice cream for your static hair!

Static hair is a common winter problem.  Static electricity occurs when two unlike objects rub against each other causing the negative electrons of one object (e.g. brush) to transfer to the other (e.g. hair).  A negative charge remains on the hair.  But dry, damaged hair does not conduct electricity very well, thus the electrons stay there and are not transferred again causing the hair to repel each other.  Continue reading Use Ice cream for your static hair!

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Inebrya loves your curls. Now you can too – with Curl One

You think your hair looks like a mess, but everyone else loves it.  Straight-haired girls will resort to chemical processes to have it.  Inebrya Ice cream Curly Plus has now made it a bit easier for you to enjoy your curls and love it for what it is.  We looked at common curly hair problems and formulated a product range to make life a bit easier for you: Continue reading Inebrya loves your curls. Now you can too – with Curl One

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STYLE-IN Styling has never been this easy

When people leave the salon, they often feel that it is hard to duplicate their new style at home.  Unfortunately that is true, because ever stylist brings their unique, professional and exclusive finishing touch to their hair creations – like an artist brings to his canvas.  Ice cream STYLE-IN is an ally for professionals to help create new styles. Continue reading STYLE-IN Styling has never been this easy

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Inebrya South Africa supports Earth Day 22 April

Inebrya South Africa are proud to be a supporter of Earth Day 22 April.

“We all have a moral duty to ensure that whatever we do today doesn’t compromise the needs of those who come after us.  None of us is the owner of the Earth.  We are all caretakers, and transient at that.  As transient caretakers, we have a duty to save the planet”.*  Inebrya South Africa realize that we all have a shared interest – to improve the quality of life on our planet by reducing the negative impacts on our environment.  That is why sustainable development and responsible business practices is one of our core values. Continue reading Inebrya South Africa supports Earth Day 22 April

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Bring your fine hair back to life with Volume One

Inebrya Ice cream Volume One is formulated to bring vitality and support to FINE and LIFELESS hair.  It is the ideal product for obtaining TOTAL VOLUME, offering 15 benefits for a soft, light and natural style – all in 1 volume spray: Continue reading Bring your fine hair back to life with Volume One

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Rebel & Frizzy hair? Give your hair a LISS workout.

Tired of the daily struggle to calm your rebel tresses?  Do not want to expose yourself to chemical straightening systems or harmful fumes?  Then the Liss One is the ideal product for you.  Inebrya brings you the newest innovation to hair straightening.  The Liss One is an exclusive, ultra high-tech range for rebel and frizzy hair.  It is easy to use, and is an indispensable ally for hairdryers and straightening irons.  The product is suitable for coloured, bleached and chemically treated hair. Continue reading Rebel & Frizzy hair? Give your hair a LISS workout.

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Anti-age treatments dedicated for all woman over 35

From the ages of 35-40, the hair structure tends to be dull, lifeless, dehydrated, fragile and thinning. It becomes visibly porous and difficult to comb.  Also, cosmetic colors tend to fade faster and styling does not last as long as it once did.  Therefore, in time it becomes very important for the hair structure to receive extra care and specific anti-age substances to integrate both internal and external deficiencies in order to recover lost youth and vitality. Continue reading Anti-age treatments dedicated for all woman over 35

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Get your UV protection on

We all love going to the beach.  We dress in our prettiest itsi-bitsi-bikini’s, armed with sunglasses and suntan lotion.  But how do you protect your hair while splashing around in the water?  The Argan-age Pro Age Oil is specifically formulated to be your sun protector this summer.  Spray over dry hair before sunbathing to protect your hair against sun damage, sea salt, chlorine, wind and smog. Continue reading Get your UV protection on