The two biggest components in hair are keratin (a protein) and water, with keratin being the most significant. Keratin chains keep its structure via different bonds, being Saline bonds, Hydrogen bonds and disulphide bridges. Chemical processes, heat styling, poor products, environmental factors, etc. can damage these bonds and result in different degrees of damaged hair.
Most new hair products released in the last few years focussed on the re-structuring of the disulphide bridges during and after the chemical service. New research has shown that we cannot focus on the disulphide bridges alone but should in fact focus on the denaturation of the complete protein instead.
And that is where the new Blondesse Miracle Gentle Lightener comes in. The Inebrya laboratory has functionalized an Osmo Protector active ingredient that can maintain the osmotic balance of hair proteins, protecting not only the sulphur bridges but also the keratin structure, which results in maximum hair hydration during and after the bleaching service. The protection granted by the new patent pending system does not result from a strengthening of a single bond, but from a global efficacy that prevents the hair from losing its osmotic balance during the bleaching service. In this way proteins do not undergo denaturation and the hair fibre is not damaged.
Remember that idiom “Prevention is better than cure”? Well, now with the Blondesse Miracle Gentle Lightener you can prevent the damage from occurring in the first place and won’t have to waste time and money fixing it later.
This new bleach is ideal for people who have frequent bleaching and lightening services. Its formula is enriched with violet micro-pigments that neutralises the undesired pigment to achieve up to 7 levels of lightening.
The powder is fragrance free to fully respect the scalp and to prevent allergies or intolerances to synthetic fragrances in clients and staff. Thanks to new technology packaging, the packaging releases a pleasant fragrance through coloured pearls inside the cap.
The product achieves the best bleaching performances in a single step, keeping the physiological conditions of the hair intact, leaving the hair visibly restructured, shiny, controlled and moisturised.
Silicon free / Vegan / Paraffin free
Further reading recommended:
https://en.wikipedia.org/wiki/Denaturation_(biochemistry)
https://opentextbc.ca/biology/chapter/22-1-osmoregulation-and-osmotic-balance/
