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Prevention is better than cure: The new Blondesse Miracle Gentle Lightener protect

The two biggest components in hair are keratin (a protein) and water, with keratin being the most significant. Keratin chains keep its structure via different bonds, being Saline bonds, Hydrogen bonds and disulphide bridges.  Chemical processes, heat styling, poor products, environmental factors, etc. can damage these bonds and result in different degrees of damaged hair.

Most new hair products released in the last few years focussed on the re-structuring of the disulphide bridges during and after the chemical service.  New research has shown that we cannot focus on the disulphide bridges alone but should in fact focus on the denaturation of the complete protein instead.

And that is where the new Blondesse Miracle Gentle Lightener comes in.  The Inebrya laboratory has functionalized an Osmo Protector active ingredient that can maintain the osmotic balance of hair proteins, protecting not only the sulphur bridges but also the keratin structure, which results in maximum hair hydration during and after the bleaching service.  The protection granted by the new patent pending system does not result from a strengthening of a single bond, but from a global efficacy that prevents the hair from losing its osmotic balance during the bleaching service.  In this way proteins do not undergo denaturation and the hair fibre is not damaged.

Remember that idiom “Prevention is better than cure”?  Well, now with the Blondesse Miracle Gentle Lightener you can prevent the damage from occurring in the first place and won’t have to waste time and money fixing it later.

This new bleach is ideal for people who have frequent bleaching and lightening services. Its formula is enriched with violet micro-pigments that neutralises the undesired pigment to achieve up to 7 levels of lightening. 

The powder is fragrance free to fully respect the scalp and to prevent allergies or intolerances to synthetic fragrances in clients and staff.  Thanks to new technology packaging, the packaging releases a pleasant fragrance through coloured pearls inside the cap.

The product achieves the best bleaching performances in a single step, keeping the physiological conditions of the hair intact, leaving the hair visibly restructured, shiny, controlled and moisturised.

Silicon free / Vegan / Paraffin free

 Further reading recommended:

https://en.wikipedia.org/wiki/Denaturation_(biochemistry)

https://opentextbc.ca/biology/chapter/22-1-osmoregulation-and-osmotic-balance/

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Blondesse – the essence of blonde

Blondesse is a professional line – versatile, safe and complete – to satisfy all the blond needs both in salon and at home.

Blond will always remain one of the most iconic and loved colours by women.  This is why bleach services are the most requested service, but also the most challenging because it can damage the hair structure and the final result may be different from the expectation.

Blondesse is the new professional line designed for ensuring natural or intense lightening with delicate or extreme results.  A complete and safe bleaching system that offers all the solutions to achieve an excellent technical service, with full respect for the hair structure.  A smart line, defined by speed of execution and simple application, that caters for every technical and creative need of colourists.

The Blondesse range consist of:

6 bleach solutions
To allow the stylist to choose the most suitable bleaching product for the desired technical result based on the hair structure;
10 toners
A colour palette to customise the blonde with trendy shades;
2 treatments
Products with intoxicating fragrances and textures to maintain a perfect result both in salon and at home.

Why you will love Blondesse:

  1. Incredible professional performance
  2. Protection of the hair fibre and scalp
  3. Patented technology
  4. Complete professional system
  5. Absolute versatility
  6. Fast execution
  7. Simple application
  8. Sensory comfort
  9. Home maintenance range
  10. Competitive pricing

Blondesse offers hairdressers all the products to express their creativity, ensuring competitiveness in the market and top product performance. 

A perfect colour, shining and lasting that respects the beauty of the hair.

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Quick and easy hair treatments now that spring is in the (h)air

So all of us needs a treatment now and then. Especially with the winter coming to an end and the summer approaching, we all like to have healthy hair with the “new” beginning of the cycle of life…

But…. We don’t have the time… and some treatments can be really time consuming. Even though treatments are so important for the beautiful hair ritual… you know, that “Hollywood hair” we all envy.

What about a 3-5 minutes hair treatment? Oh, yeah… that we can manage.

Inebrya hair masks can only take 5 minutes of our time… While we shave those winter legs… the treatment can do its job.  Now that is what we women like… multitasking…

With a wide variety of masks, we can choose the one that best suits our hair, Color mask for colour treated hair, Karyn for that deep shine and moisture, No yellow for that unwanted yellow undertones, Keratin for the chemically damaged hair, just to name a few…

Furthermore, Inebrya even has leave-in conditioners … so for those days we really just do not have the time, we have a solution… Ah… bliss….

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Step-by-step: Shecare professional protocol

Step 1:
Apply Shecare shampoo to damp hair. Massage gently. Rinse well. Repeat to open scales properly.
Step 2:
Divide hair in 4 sections. Spray the Shecare Reconstructor Spray over the hair strand by strand.
Step 3:
Massage hair carefully from ends to roots to facilitate penetration.
Step 4:
Cover with a cap and leave on for 5 minutes under a heat source. Do not rinse off.

Step 5:
Apply the Shecare Mask over the Shecare Reconstructor Spray, massaging strand by strand from ends to roots. Leave on for 5 minutes under a heat source.
Step 6:
Comb hair gently with an anti-static comb
Step 7:
Rinse thoroughly and style as usual.