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Is Co-washing the next best thing for your hair?

Sometimes you really do not have to wash your hair.  Here is why.

Shampoos and conditioners fulfill very specific functions.  Most balanced shampoos have a pH of +/- 5.5.  This will ensure that the cuticle of the hair is opened to thoroughly clean the hair.  The higher the pH, the more the cuticle will open.

Good conditioners have a pH around 4.5 to securely close the cuticle after shampooing.  It hydrates the hair (i.e. replaces some of the oil that has been removed by the shampoo) and some will film the hair to smooth the cuticle and to prevent tangles.  Conditioners are VERY important and should not be skipped, as you do not want to leave the cuticle open.  That will lead to colour and moisture loss.  In other words: Dry, dull hair. 

Now water has a pH of +/- 7 – which is higher than that of a shampoo.  Hence, it would be sufficient to “wash” your hair using only water and conditioning afterwards – i.e. Co-washing.

However, co-washing will not be sufficient if there is sebum on the scalp and roots or if you use any products that could possibly leave a residue that will lead to product build-up (i.e. hairspray, dry shampoo, etc.).  Then you would need to use a shampoo that is both balanced and efficient.

Sebum is the oil that is produced by the sebaceous gland in the scalp.  This oil is necessary to prevent hair from drying out, but dirt and dust accumulates on the oil, making it a little bit more difficult to remove to dirt and dust.  Hence why shampoos are formulated to contain surfactants.  A surfactant lowers the surface tension between the sebum and the water, making it possible to wash away the oil.  Water alone (irrespective of its pH) cannot do this.

But, if your hair is never oily, or if you use products that are residue-free, co-washing could be a great way to save time and money.  But remember – Always, always finish with a good quality conditioner!  And remember – conditioner goes on the lengths and ends, not the scalp! 

Always use good quality styling products that are alcohol free and that won’t cause product build-up on the hair.
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Beware! Your shampoo could be a bomb in a bottle!

Nowadays we use so many different cosmetics on our bodies. But shockingly we never research which of these ingredients are harmful and blindly trust that manufacturers won’t include bad ingredients in their products. But why is it important for us to know the ingredients? Well, it is sad to say that some of these products that we use every day can lead to neurotoxicity, lung toxicity, and some are even carcinogenic (known to cause cancer).

Some of the ingredients you can’t even pronounce so we tend to slip up on checking the back of the bottle. So I am here to warn you against some of the most common potentially harmful ingredients to avoid. These include:

  • Sodium Lauryl Sulfate (SLS)
  • Sodium Laureth Sulfate (SLES)
  • Sodium Chloride
  • Parabens
  • Polyetheylene Glycols (PEG)
  • Diethanolamine (DEA)
  • Triethanolamine (TEA)
  • Formaldehyde and Formaldehyde releasing agents
  • Alcohol
  • Synthetic Fragrances
  • Synthetic Colors
  • Dimethicone
  • Cocamidopropyl Betaine
  • Triclosan
  • Retinyl Palmitate

These are 15 of the most harmful ingredients that you may find in your cosmetics. So what to do???

Opt for natural or vegan products.

The Inebrya retail ranges offer so much versatility so that if your health is important to you, you will find a product within the range that will cater to your needs.

The Karyn range is sulfate free, paraben free, silicone free , gluten free and is 100% vegan.

The Inebrya Green range uses eco-certified ingredients and is SLS/SLES free, Sodium Chloride free, MEA/DEA/TEA free, Paraben free, Colorant free and is tested for quantities of Nickel, Cobalt and Chrome.

The Inebrya Black Pepper range uses 100% organic Black Pepper, is SLS/SLES free, Paraben free, Silicone free, CIT/MIT free and is 100% vegan.

Other ranges that are SLS/SLES free include the Keratin, Shecare and Pro Colour ranges.

So there are alternative products and we can do our part to prevent diseases. Choose healthy and keep an eye out for the “Watch List” ingredients as listed above. Limit your exposure.

Healthy hair, healthy you.

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Can I sleep with my hair conditioner or hair mask? Will it have an improved result?

Hair masks and conditioners are formulated to have a specific pH.  Shampoo’s normally have a more alkaline pH in order to open the cuticles.  Hair conditioners and masks have a more acidic pH to close the cuticles.  It is imperative to close the cuticle to retain moisture, prevent tangles and prevent static.

Manufacturers use a variety of acidic substances like citric acid, hyaluronic acids, etc. to reduce the pH of hair conditioners and masks.  However, strong acids are very dehydrating. It is also very corrosive and will damage the protein and lipids in the structure of the hair.  The extent of the damage will depend on:

  • The strength of the acid; and/or
  • The duration of the exposure.

Thus, the answer here lies in the instructions on the bottle.  If the bottle says to rinse out after 2 minutes, then rinse it out after 2 minutes.  The formulation is probably too acidic to be left on longer than the indicated time and could severely dry out and damage your hair if the hair is exposed to the conditioner or mask for longer.  Only leave a product in, if it specifically declares that it is a leave-in product.

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Growing a beard can be a daunting task. Here’s how to do it the easy way.

Growing a beard can be a daunting task. It requires a lot of patience and you might not get exactly what you want.  You might be hoping for a lush, long, Jo Black mane, but end up with bum fluff that is patchy or out of control.

Here are a few tips to help you through the growing phase:

  • Keep your beard clean by using a good beard shampoo.
  • Initially you will have a lot of itch. It is important to use sulfate free products enhanced with Aloe Vera to limit irritation and to sooth the skin.
  • Use a good quality beard serum to keep the beard hair soft and flexible. You can apply it all the way down the hair shaft to moisturize the skin.
  • Keep your beard neat with a good beard comb or brush.
  • It helps to have mustache wax at hand to tame any flyaways. Don’t pull them out.  It will make the patchiness worse and can permanently damage the hair follicle.
  • Schedule an appointment with a qualified barber to shape your beard to suit the shape of your face.

Invest in good quality beard products.  It will make the growing of a lush mane much easier.

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Fact or Myth? Does brushing make your hair healthier?

We all have heard some stories and old wives tales, especially about hair.  Everyone has tried at least one of the little experiments passed on from generation to generation – some even with disastrous outcome and other just for being silly. But which of them can we actually believe?

Hair Myth 1: Brush 100 times a day for healthier hair.

Harsh and excessive brushing is now know to risk damaging your mane. Brushing pulls out hair that isn’t ready to fall out, often breaks healthy hairs, and scratches the scalp. Brush gently for styling only – not to stimulate the scalp.

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Save money and the environment by switching to disposable salon towels

How much water do you use to wash your salon towels?  How much energy do you need to wash and dry these towels?  How much do the detergents and softeners cost you every month? What is the impact of these detergents and softeners on the environment?

Well, we did a calculation to determine the cost of washing your towels and it comes to about R1.80 per towel*.  This cost does NOT include the cost of the towel, the cost of the appliances, the cost of drying or the time and effort to wash, dry and fold the laundry.

Would it not therefore make sense to switch to disposable towels?  The benefits of disposable towels are:

  • They are 100% bio-degradable and are decomposed by naturally occurring micro-organisms into CO2 and H2O;
  • Made from certified renewable sources i.e. regenerated forests;
  • They are 10 times more absorbent than normal cotton towels thereby reducing blow-drying time by 40%;
  • They are more hygienic and eliminates the risk of cross infection;
  • No more towel odour due to bacteria build-up;
  • They are safer on the environment because detergents and other chemicals are avoided;
  • It saves water and electricity involved in washing.  Up to 44% less electricity is used;
  • It saves hours of laundry time;
  • Limited storage is required as it folds smaller than normal cotton towels;
  • They are soft, comfortable and just the right size.

You can reduce your carbon footprint by switching to disposable salon towels and in the process your salon can save money too.  We use so much water to wash our towels and the chemicals we have to use to properly sterilize the towels contaminates our precious water resources.

Contact us on to place your order now!


*The following assumptions were used to determine the cost per towel:

  • A small salon washes 10 towels per load;
  • A new generation washing machine uses 30 litres of water and 7kw of electricity per wash;
  • Water is charged at R25 per kl;
  • The manufacturers recommend to use 150ml of washing powder and 20ml of fabric softener per load;
  • Washing powder costs around R30 per kg;
  • Fabric softener costs around R40 for 2 litres.
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How to beat the VAT increase

The VAT rate has been increased to 15% from 1 April. This means you will be paying 1% more on all your purchases from suppliers. That means 1% more on your stock, electricity, your salon rent … basically anything that you buy from a VAT vendor.

But it does not necessarily mean that you can increase your selling prices with 1% and you might have to absorb this if an increase will have a negative impact on the demand for your product or service.

Because we value you as our business partner, Nebeau has decided to absorb the additional 1% increase on our products and will not let the rate increase flow through to you. That means that we will be dropping our prices excluding VAT to ensure that our final price including VAT remains unchanged.

This is not just a once-off monthly special. This is what we will do from now on.

Just another way that we are helping you do better business.

For more information on what we offer, visit

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Inebrya SA helps to grow small businesses in South Africa

Small businesses play an important role in job creation and in reducing unemployment and are thus a vital part of the South African economy. Inebrya SA is committed to helping salons grow by offering good quality products at affordable prices. We help salons track their profitability and assist with their marketing needs, thereby helping stylists make a better living every month. Inebrya provides personal service to salons and are committed to their sustainability.

According to an article by the National Small Business Chamber (NSBC), small businesses contribute over half of South Africa’s gross domestic product and employ two-thirds of all South African workers. This means that the more support small businesses such as salons receive, the more people they can employ.

Make a small change in where you spend your money and support your local salon. By doing that you are making a positive difference in uplifting the local community by keeping vital spend within your own town or city benefitting all who live there. “You can’t buy happiness, but you can buy from a small business and that’s kind of the same. When you shop at a small business, you impact the owner, the employees, their families, and the community. That’s a lot of happy people”, says Mike Anderson, Founder & CEO of the NSBC.

Inebrya supports Small business Friday this year on 1 September 2017 and has pledged to give professional salons 20% off all orders placed on 1 September 2017. Pledge your support on the website,, spread the movement by sharing the hashtag, #SmallBizFriday to all those around you, and shop at your local small businesses.

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Inebrya Colour upgrade

During February 2017 Inebrya embarked on an upgrade of its standard tint range – the Inebrya Colour upgrade.  This entailed adding 14 new fashion colours, including 6 pastels.  The full range now consists of 126 nuances and is supported with a new colour chart that is 100% aligned with the actual colour result obtained.

The formula is pPd-free and enhanced with Linseed and Aloe Vera, which provides the nourishing and soothing properties to the tint and allows for maximum shine.

The range gives 100% grey coverage.  This is obtained as a result of the following:

  • The formula uses ultrahigh-quality micro-pigments,
  • The colour pigment used are free from mineral impurities, for excellent stability and duration;
  • The extra-high-precision technology based on stoichiometric rules aids the perfect bonding of ALL the coloring molecules during the coloring process, without any dispersion of remaining pigments;
  • All fantasy colours contains a component with a natural base – this means that the fantasy colour does not have to be further mixed with a natural to obtain grey coverage. It can be used as is.

As a result the risk of dispersion is eliminated, and the final result is un-altered and stable for a perfect, even result even on the most difficult hair.

For more information, contact your nearest agent.  Contact details are available on our website

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Still searching for the One?

Still searching for the One?
Still searching for the One?

With the vast number of hair products available on the market, it becomes very difficult to choose one product that is best for your hair.  There are various factors that you should consider, like:

  • Will the product suit your hair type?
  • Will the product be best for your hair texture?
  • Will the product address your specific hair problem?
  • Will the product fit your budget?

Inebrya Ice Cream has made it easy to find that ONE product that is right for your hair.  These 15-in-1 multi-action leave-in products will each address 15 common hair issues in 1 single bottle. Continue reading Still searching for the One?